Hire healthcare data to do a job

Applying Job-to-be-done Theory to Healthcare Data I believe that when a customer purchases a product, they are “hiring” that product to do a job. I am influenced by Clayton Christensen’s job-to-be-done theory described in his classic book The Innovator’s Dilemma. In the book, he recounts a time when he worked with fast food chain McDonald’s …

Hire healthcare data to do a job Read More »